Keeping things simple and focused can separate you from competitors and increase sales, says a leading ad agency CEO. Check out the WardsAuto article below to learn how more effectively advertise, price, and set up a website.
To learn how the Brady Ware Dealership Advisors can help you keep more of your revenue in your dealership, contact Sam Agresti, CPA, Team Leader of Brady Ware Dealership Advisors, at sagresti@bradyware.com or 614.885.8410.
Car Dealers Urged to Market to ‘Magical’ Brain
Erik Radle isn’t a psychologist, but rather an adman who delves into how the human brain works and responds. “The brain is a magical thing,” says the CEO of Dallas-based Miller Ad Agency. “It is constantly remapping itself.”
Accordingly, psychology plays a big role in, for example, how car dealers convey information by keeping it simple and deliver a positive customer experience by reinforcing the wisdom of a purchase decision. He calls the latter “cognitive-bias impact.”
The keeping-it-simple part includes maintaining a website that doesn’t put Internet users into sensory overload. “Don’t put 10 pounds of sugar in a five pound bag,” Radle says at a recent DrivingSales Executive Summit conference. “People don’t multitask well. If they are doing six things, they’ll do one well and five poorly. Don’t force them to multi-task on a website.” Click here to read the full article…
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